herb

Capabilities

FoodWatch applies trend expertise to a wide variety of food marketing and development activities. From new product ideation to trend-targeted prototypes to on-trend recipe development to client-specific trend presentations and workshops, FoodWatch brings relevant and useful trend information that will positively impact your current business goals.

Recent projects:

  • An international startup contacted FoodWatch for assistance in defining and choosing a selection of products that would appeal to consumers in the Southeastern US.
  • A Make-and-Take Meal business asked FoodWatch to create recipes that both appeal to their customers and meet their business criteria for ingredient cost, availability, and handling.
  • FoodWatch worked with a company that markets branded produce to provide trend information on dozens of company products that was then used for a critical sales presentation to a major big-box retailer.
  • FoodWatch created multiple flavor Trend Curves based on food categories and meal parts for an international flavoring house.

Our Services Include:

  1. Trend Tracking
    • Customized Data
    • Full Database

  2. Trend Analysis
    • Customized Trend Curve(s)
    • Customized Trend Curve(s) with Examples and/or Analysis

  3. Trend Insights
    • Newsletter
    • On-site Trend Presentations
    • Trend Immersion Presentations

  4. Trend Applications
    • Ideation
    • Concept development
    • Prototype Development

Fees for data, trend curve development, research and other projects available on request