Capabilities

FoodWatch applies trend expertise to a wide variety of food marketing and development activities. From new product ideation to trend-targeted prototypes to on-trend recipe development to client-specific trend presentations and workshops, FoodWatch brings relevant and useful trend information that will positively impact your current business goals.

Recent projects:

• An international startup contacted FoodWatch for assistance in defining and choosing a selection of products that would appeal to consumers in the Southeastern US.
• A Make-and-Take Meal business asked FoodWatch to create recipes that both appeal to their customers and meet their business criteria for ingredient cost, availability, and handling.
• FoodWatch worked with a company that markets branded produce to provide trend information on dozens of company products that was then used for a critical sales presentation to a major big-box retailer.
• FoodWatch created multiple flavor Trend Curves based on food categories and meal parts for an international flavoring house.
  

Our Services Include:

1. Trend Tracking
   • Customized Data
   • Full Database
   
   
2. Trend Analysis
   • Customized Trend Curve(s)
   • Customized Trend Curve(s) with Examples and/or Analysis
   
   
3. Trend Insights
   • Newsletter
   • On-site Trend Presentations
   • Trend Immersion Presentations
   
   
4. Trend Applications
   • Ideation
   • Concept development
   • Prototype Development

Fees for data, trend curve development, research and other projects available on request